EXERCISE 3 | CHOOSING THE STYLES FOR EACH WORD

Take stock at this point. Consider the different arrangements that you have chosen and weigh the pros and cons of each.

The structures of your compositions can influence your choice of one style of lettering or another. In my first version, for example, the word “Ateliers” is stretched out in height at the beginning and end of the word, which would tend to suggest the use of a typographic character. It would be tricky to use brush or script lettering here; the word would be too distorted and would become less readable, both in terms of balance and in terms of aesthetics. On the other hand, it might be wise to choose one of those styles for the word “Lettering” because it works particularly well to ...

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