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The Liberated CEO: The 9-Step Program to Running a Better Business so it Doesn't Run You by Scott A. Leonard

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CHAPTER 9

BECOME AN EXPERT IN YOUR FIELD

My book and program are about empowering you with techniques and strategies that unleash your full potential as a business owner, value creator, and industry leader. But our system isn't about freeing up your time solely so you can get stale slogging through an ill-advised early semi-retirement, where you might spend more time at the mall, on the golf course, at the diner, or cradling your remote in front of your high-definition television. As you become more of a liberated CEO, you will encounter the responsibility of how to use the new time and freedom you enjoy.

In this chapter, I discuss why raising your profile as an expert, teacher, and/or thought leader is an amazingly productive benefit to living and leading as a liberated CEO. Building your brand as an expert or thought leader is not a hard science; however these elements are common to becoming an influencer in your field:

  • Substantial credentials and experience in your profession with strong peer respect.
  • A strong point of view on a business problem or problems.
  • Demonstrated audience for that point of view and expertise.
  • The resources and time to build a following or secure a teaching post or market a book.
  • The willingness to create high quality content in terms of papers, speeches, books, or online articles.
  • The savvy to position your content with a strong elevator pitch.

By studying, testing, and refining your core proficiencies in articles, speeches, association leadership, ...

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