CHAPTER 8 Making the transformation
There is no doubt that if you look to the business world for a company using alpine-style principles, Uber is your go-to success story. They have ripped through the traditional public transport landscape like no other, and in doing so they have created a $50 billion company. Uber has bridged the gap and made the transition to alpine style; the taxi industry on the other hand has not. That industry is stuck in a place of reactivity and dependence upon the old way of doing things. Its time is coming to an end.
Here is a question for you, though: Who is the Uber of Uber? Who does Uber look to as an exemplar of working light and fast?
The answer is an Australian company that traded up 650 per cent in the first three months of its initial public offering. Like Uber, it is an app, and like Uber, it started from bare bones and a very simple idea. Also like Uber, it has turned the status quo of a long established sector on its head. It has seen how fear and uncertainty in the new world order can be harnessed, rather than shied away from.
The company and the app itself is called Reffind, and the concept is quite simple: using an easily downloadable smartphone app, Reffind integrates with an organisation's job opportunities, ...
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