9. The Face of Advertising: How to Capitalize on the Most Powerful Marketing Tool

Facebook advertising is the most powerful marketing opportunity online—a bold statement, but I’m going to back it up. Because Facebook advertising is so much cheaper than Google AdWords, and because its targeting has many advantages over AdWords, companies that leverage it now are capitalizing on a significant advantage over their competitors. The most aggressive businesses and those that tend to lead in their industry will find the kind of edge they like in Facebook advertising.

Why Facebook Advertising Is Critically Important

Facebook advertising is from 2 to 10 times cheaper than Google AdWords, depending on your niche. It’s also much less time-intensive than ...

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