Skip to Content
The Like Economy: How Businesses Make Money With Facebook
book

The Like Economy: How Businesses Make Money With Facebook

by Brian Carter
November 2011
Beginner
300 pages
7h 19m
English
Que
Content preview from The Like Economy: How Businesses Make Money With Facebook

9. The Face of Advertising: How to Capitalize on the Most Powerful Marketing Tool

Facebook advertising is the most powerful marketing opportunity online—a bold statement, but I’m going to back it up. Because Facebook advertising is so much cheaper than Google AdWords, and because its targeting has many advantages over AdWords, companies that leverage it now are capitalizing on a significant advantage over their competitors. The most aggressive businesses and those that tend to lead in their industry will find the kind of edge they like in Facebook advertising.

Why Facebook Advertising Is Critically Important

Facebook advertising is from 2 to 10 times cheaper than Google AdWords, depending on your niche. It’s also much less time-intensive than ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

The Like Economy: How Businesses Make Money with Facebook, Second Edition

The Like Economy: How Businesses Make Money with Facebook, Second Edition

Brian Carter

Publisher Resources

ISBN: 9780132894999Purchase book