August 2013
Beginner
336 pages
8h 31m
English
Content preview from The Like Economy: How Businesses Make Money with Facebook, Second Edition
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3. FaceFirst: How Facebook Fits into Your Business and Other Marketing Efforts
Facebook is part of social media, and there are a lot of conflicting voices in social media. Some social media gurus suggest that social media will turn your business inside out and change everything. This kind of talk gets attention but creates anxiety for business owners, CEOs, and CMOs. And these attention-grabbing pronouncements might not even be true. So let’s examine whether there’s substance to these social media theories and then evaluate which social media approaches are worth doing, which ones it could hurt us to neglect, and which ones are risky to even attempt.
Later in the chapter, we look at how Facebook can best fit in with your other marketing and ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
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