August 2013
Beginner
336 pages
8h 31m
English
Content preview from The Like Economy: How Businesses Make Money with Facebook, Second Edition
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
6. Facing the Facts: How to Continuously Get Better Results with the Five Steps of Optimization
I almost named this chapter “How to Get Better Results Than the People Who Skipped This Chapter.” The goal of this chapter is to provide you with a framework for getting continuously better Facebook marketing results. What separates those who are able to improve their results from those who are just lucky—or unlucky? Optimization.
The system I present in this book is different from what you’ll find other social media experts suggesting. In part, this is because of my background in direct marketing, but perhaps more accurately, I was drawn to direct marketing because of one of my strengths: I’m what the Gallup organization would call a “maximizer.” ...
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