8. Putting Your Best Face Forward: Setting Up Your Facebook Page to Get More Fans and Sales

When you hear a business owner say “We’re getting a website!” most of us know what that means, more or less. But what does “I’m putting my business on Facebook” mean? Are we talking about a personal profile or timeline, a business page, a Group, or something else? What does it mean to set it up right? Are there any ways to shoot yourself in the foot? What makes it look professional? What will help you get fans and increase profits? The answers to these questions are the topics of this chapter.

Pages, Groups, and Profiles: The Mad, Mad World of Facebook

Before I get into the details, let’s cover some of the basics about the world of Facebook, what’s ...

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