9. The Face of Advertising: How to Capitalize on the Most Powerful Marketing Tool
Facebook advertising is the most powerful marketing opportunity online—a bold statement, but I’m going to back it up. Because Facebook advertising is so much more affordable than Google AdWords, and because its targeting has many advantages over AdWords, companies that leverage it now are capitalizing on a significant advantage over their competitors. You can reach TV-sized audiences more affordably than any marketing channel in history, and with an extremely low test budget of just a few dollars per day. The most aggressive businesses and those that tend to lead in their industry will find the competitive edge they want in Facebook advertising.