August 2013
Beginner
336 pages
8h 31m
English
Content preview from The Like Economy: How Businesses Make Money with Facebook, Second Edition
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
11. Talking Till You’re Blue in the Face: How to Get More Likes and Comments
How do you reach your fans with your marketing messages?
This is one of the most important chapters in this book. It’s hard to say one is more important than another because I’ve outlined a complete Facebook marketing system in these pages, so each part is necessary. But when I look at what businesses on Facebook are doing poorly and where they can improve most, how they post to their fans is near the top of the list.
This book’s Facebook marketing system is a way for you to affordably get lots of fans who are likely to buy from you at some point; it then shows you how to get those people to buy. The second part of the process is the most neglected by companies. Many ...
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