August 2013
Beginner
336 pages
8h 31m
English
Content preview from The Like Economy: How Businesses Make Money with Facebook, Second Edition
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
13. Face-alytics: Analyzing Your Facebook Results
Knowing is half the battle! I watched way too many G.I. Joe cartoons as a kid. Every episode ended with a public service announcement like “Don’t swim in thunderstorms” or “Don’t try sweet bike jumps over downed power lines”—yep, so obvious that there are parodies on YouTube. After the G.I. Joe character taught the lesson, the kids would declare “Now I know!” and the soldier would add, “And knowing is half the battle!” Lots of exclamation points.
Neglecting analytics is a mistake I cover in Chapter 5, “How Not to Fall on Your Face: Eight Mistakes That Block Facebook Profitability.” Analytics tools of all types give you knowledge and insights, and that’s half the battle to getting profitable results. ...
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