August 2013
Beginner
336 pages
8h 31m
English
Content preview from The Like Economy: How Businesses Make Money with Facebook, Second Edition
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15. B2B Facebook Marketing
Business-to-business (B2B) and business-to-consumer (B2C) are two distinct sides of digital marketing. If you assume Facebook is just for B2C, you’re wrong. Most of this book’s strategies and tactics will work for both. B2B Facebook marketing is executed in a quite similar way as B2C Facebook marketing is—except that often the goal of B2B marketing is to generate leads and warm up prospects for salespeople to convert into sales. Many businesses use Facebook successfully for B2B advertising, marketing and lead generation, and in this chapter I’m going to teach you how that’s done.
Sometimes B2B marketers use Facebook entirely, and LinkedIn hardly or not at all. There are effective strategies and tactics for LinkedIn, ...
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