15. B2B Facebook Marketing

Business-to-business (B2B) and business-to-consumer (B2C) are two distinct sides of digital marketing. If you assume Facebook is just for B2C, you’re wrong. Most of this book’s strategies and tactics will work for both. B2B Facebook marketing is executed in a quite similar way as B2C Facebook marketing is—except that often the goal of B2B marketing is to generate leads and warm up prospects for salespeople to convert into sales. Many businesses use Facebook successfully for B2B advertising, marketing and lead generation, and in this chapter I’m going to teach you how that’s done.

Sometimes B2B marketers use Facebook entirely, and LinkedIn hardly or not at all. There are effective strategies and tactics for LinkedIn, ...

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