Chapter 7
Afterword: Away with corporate communicators?
- Does a company made of Listening Leaders still need a corporate communications department?
- The crossway for communicators: blue ocean or red ocean?
- What is needed to become a communicator of the blue ocean.
- A new value proposition for communicators: contribute to profitable growth.
If you are neither in corporate communications nor a CEO you can skip this chapter altogether.
If you want to save yourself a week in sunny Orvieto in Umbria where in my summer camp I teach communicative leadership, you may find this chapter an interesting alternative to wasting your time learning, accompanied by great food, good company and lots of interaction in one of the most beautiful and culture-rich ...
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