Communicative leadership to succeed and the Listening Leader to enact and shape

  • Corporations have lost the confidence of their stakeholders, who no longer trust them.
  • Those stakeholders can withhold the license to operate that corporations need to do business.
  • This has a negative impact on both their sales and their attractiveness as employers.
  • Enabling you to succeed in the radically new social media environment through communicative leadership and becoming a Listening Leader.

This book is about tackling all the traditional tasks of a manager in a totally new environment, by using a different attitude in order to enthuse stakeholders ...

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