3Creating the Plan

Beyond the loathing and the fear lies one of the best-kept secrets in American business. “Planning,” it turns out, is really no more—and no less—than another word for good management.


“Planning is the key,” the project manager explained to her assistant as their lunch came to an end. “I invited you here today to emphasize that point. As part of this team, I expect you to understand the importance of planning ahead.”

She stopped as the waiter approached and accepted the tab. She looked at the total for a moment, then whispered to her assistant, “Can you lend me twenty dollars?”

All successful projects begin with a clear definition of the end result. You need to identify the purpose and structure of the job, ...

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