INTRODUCTION
MY INNOVATION JOURNEY
My personal innovation journey forms the foundation of The Little Black Book of Innovation. That journey began in earnest on an airplane on Friday, October 20, 2000. I don’t have a photographic memory, nor do I keep a detailed diary, but this particular moment coincided with an event that can be dated—Pearl Jam’s October 21, 2000, concert at Desert Sky Pavilion in Phoenix.1
In my carry-on bag was a book—The Innovator’s Dilemma by Harvard Business School professor Clayton Christensen. I was a second-year student at HBS and was in an experimental course Christensen was teaching for the first time: Building a Sustainably ...
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