1. That’s “jobs-to-be-done analysis to figure out a customer value proposition with a strategic opportunity area for a strategic dialogue.” I’m not sure whether that makes more or less sense!

2. This example is detailed in my 2014 book, The First Mile: A Launch Manual for Getting Great Ideas into the Market (Boston: Harvard Business Review Press, 2014).

3. See “Wright Brothers Wind Tunnel,” http://www.solarnavigator.net/inventors/wright_brothers_wind_tunnel.htm.

1. I did have to do a little research to confirm that the concert was in fact on a Saturday. Thanks, setlist.fm! From this Web site, I learned that my concert was one of ten times that Pearl Jam has played “Timeless Melody” by The La’s, live. The wonderful uselessness of the Internet ...

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