1. That’s “jobs-to-be-done analysis to figure out a customer value proposition with a strategic opportunity area for a strategic dialogue.” I’m not sure whether that makes more or less sense!

2. This example is detailed in my 2014 book, The First Mile: A Launch Manual for Getting Great Ideas into the Market (Boston: Harvard Business Review Press, 2014).

3. See “Wright Brothers Wind Tunnel,” http://www.solarnavigator.net/inventors/wright_brothers_wind_tunnel.htm.

1. I did have to do a little research to confirm that the concert was in fact on a Saturday. Thanks, setlist.fm! From this Web site, I learned that my concert was one of ten times that Pearl Jam has played “Timeless Melody” by The La’s, live. The wonderful uselessness ...

Get The Little Black Book of Innovation, With a New Preface now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.