CHAPTER 1
Self-Branding
We are CEOs of our own companies: Me Inc. To be inbusiness today, our most important job is to be headmarketer for the brand called You. —Tom Peters1
This chapter has the longest introduction and the fewest number of tips, but read it carefully. This chapter is critical, as it will influence the other chapters in this book: This is why I selected it to be the first one.
Self-branding is an effective tool to communicate who you are, what you do, and how you differ from others. This chapter provides you with the context you need to get the most out of self-branding. I won’t kid you—the self-branding process is a long one with multiple steps. So, while this chapter only has four tips, it’s the one with the greatest amount ...
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