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The Little Book of Big PR by Jennefer Witter

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CHAPTER 2

Media Relations

Get me on Oprah! —10,000 anonymous clients

Ok, So I’m exaggerating—sorta. When Oprah ended her talk show in 2011, there was an audible sigh of relief among PR professionals worldwide. Not one of us hasn’t heard a client say, “Get me on Oprah!”—regardless of her profession or whether or not it was a good fit for her. To be truthful, we were all secretly delighted we would never hear that request again.

Getting press is the Holy Grail for many clients. It’s the tactic that is most often asked for and it’s used as a key measurement for PR companies. In my thirty-plus years in public relations, I have never had a client not ask for media relations.

With that said, media relations is not one-size-fits-all. While some entrepreneurs ...

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