CHAPTER 3
Social Media
Social media is here. It’s not going away; not a passing fad.Be where your customers are: in social media. —Lori Ruff1
Here are the three reasons I always hear from entrepreneurs as to why they are not using social media:
1. “I’m too busy.”
2. “I’m a private person.”
3. “They’re for dating, not for business.”
Let me address each of those complaints:
Too busy? My fellow business owner, we’re all too busy. But as an entrepreneur, are you too busy to build your business? Of course not. You can spend as little as thirty minutes a day on social media and still see dramatic results. I spend that, on average, and have accomplished a lot, including:
Generating actual revenue.
Booking interviews with major media.
Networking. ...
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