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The Little Book of Big PR by Jennefer Witter

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CHAPTER 4

Networking

Networking is an essential part of buildingwealth. —Armstrong Williams1

>I have a secret. I didn’t start actively networking until I started my business in 2003. I have always said that if I had networked like this when I first started working in the early 1980s, I would be Queen of the World by now.

Networking is a critical component of business success. The business environment has changed since I started The Boreland Group eleven years ago—and much more so since the Great Recession. Before 2007, when a handful of companies may have gone after the same piece of business, now scores of them are, meaning we all have to work longer and harder, and in some instances we do so for the same, or even a lesser, amount of revenue. ...

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