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The Little Book of Big PR by Jennefer Witter

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INTRODUCTION

Imagine that the great strategy mastermind Sun Tzu was with us today. Imagine that he, like a lot of career military men and women, went into business later in life as a CEO or joined the executive team of a small business. How would he adapt his principles from The Art of War to wage war and peace for his small business and build it into an empire?

That’s the question at the heart of The Art of War for Small Business.

The military principles of Sun Tzu’s classic, The Art of War, are timeless. They’re adapted and brought to life daily by the companies and executives that use them. Sound strategists frequently bring Sun Tzu to life, often without necessarily recognizing the origins of their strategy in the sage’s words from more than ...

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