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It don't mean a thing if it ain't got that twang

To make change, an idea must twang.

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Place two guitars next to each other.

Pluck the D-string of one guitar and the D-string of the second guitar will also twang. Fundamental frequency is what makes this happen. The energy of one string matches the energy of the other and it creates a sympathetic vibration – it twangs. None of the other strings vibrate.

To coin a phrase, it strikes a chord.

This is resonance.

When you've nailed it, thinking big twangs. That's when your intention gets activated. ...

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