It don't mean a thing if it ain't got that twang
To make change, an idea must twang.
Place two guitars next to each other.
Pluck the D-string of one guitar and the D-string of the second guitar will also twang. Fundamental frequency is what makes this happen. The energy of one string matches the energy of the other and it creates a sympathetic vibration – it twangs. None of the other strings vibrate.
To coin a phrase, it strikes a chord.
This is resonance.
When you've nailed it, thinking big twangs. That's when your intention gets activated. ...