People are silently begging to be led.
Jay Abraham, Consultant, author
‘Put up your hand if you don't like selling…’
Whenever I ask this question, the majority of the audience raise their hands. When I investigate, I inevitably discover that their experience of selling (or being sold to) involves some form of creepiness, manipulation or pressure. In a nutshell, they feel bad about it. But the process of influence is not only essential to enrolling other people in your initiatives; done effectively, it's also one of the most powerful ways there is for you to serve others. Whether you're selling your services to your clients, or your ideas to your colleagues… Whether you want to persuade ...