QUESTION 48

HOW DO I KEEP ABREAST OF CHANGES THAT MIGHT AFFECT ME AND MY ORGANISATION?

Why it’s important: Information is power. It’s also vital for making good decisions.

To be an effective manager you need to keep abreast of what’s going on outside your domain that might affect you and the organisation. In the ‘What to do’ section below I suggest a number of information sources that you should access regularly, but here I’d like to remind you of the value of undertaking a regular PEST and SWOT analysis at least annually and preferably six monthly.

The purpose of a SWOT exercise is to identify the strengths, weaknesses, opportunities and threats that face the organisation. While it is often assumed that SWOT is concerned only with internal factors, ...

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