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The Little Book of Big Decision Models by Dr. Jim McGrath

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MODEL 16

THE SCAMPER MODEL AND FINDING CREATIVE SOLUTIONS

Use this to generate new and innovative solutions by examining existing products from different angles.

Recognising that it’s not easy to be creative, Bob Eberle provided a model that managers can use to encourage the flow of ideas. His SCAMPER checklist was based upon a questionnaire developed by Alex Osborn for his advertising agency BBDO and provides a series of prompts that managers can use to get their creative juices flowing. The approach can be used with all products, including services and processes. The SCAMPER checklist contains seven questions that managers can ask about their existing products.

HOW TO USE IT

  • Select a small team of between three and six people to assist ...

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