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The Lost Art of the Great Speech: How to Write It * How to Deliver It by Richard Dowis

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Find out about the make-up of the audience: How many are likely to be there? Will there be guests? If so, will they be guests of the club or guests of individual members? Will there be any public officials or distinguished guests? What different professions will be represented? Often, all of the audience will be members of the same profession. In that case, you need to learn something about the profession so that you can make suitable remarks.

Inquire about the occasion and agenda: Does the program have a theme? Is this to be a regular meeting or some special occasion? Is it a luncheon or dinner meeting? Will there be other speakers? If so, find out who they are and try to learn something about them. Will you be the main, ...

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