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The Lost Art of the Great Speech: How to Write It * How to Deliver It by Richard Dowis

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Identify the thesis

In preparing to write this discussion of the speech thesis, I pulled several speeches from my bulging files. In each one, I was able to pick out a single statement that I would call the thesis statement. For example, I looked at a speech I wrote some years ago for a client to deliver to a management conference in Canada. The title of the speech is "Management Challenges of the Future." I found the thesis on page 7:

So the question is not whether today's management has the ability to meet the challenges of the future, but whether it has the will. The free enterprise economic system that we enjoy in North America is the most dynamic, the most vibrant, the most resilient system ever devised to direct the economic affairs of ...

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