CHAPTER 2

Goal-Oriented Planning

Focus on Purpose

A plan is a strategic document: a distillation of the many elements that set the project’s identity. From it, it must be possible to determine the:

  • Purpose of the project: the problem or opportunity it is ­addressing
  • Value of the project: why is it worth doing–and to whom?
  • Objective: what ‘good looks like’–how you know the project has completed successfully
  • Scope: what the project is expected to deliver in terms of physical things
  • Critical success factors: what has to be in place for success
  • Risks: what the main threats are to the success of the project

A good plan integrates these into a single coherent representation. Even the most complicated project can be planned in a document of no more ...

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