Chapter Five

Be Ready for Takeoff

I didn’t watch The Oprah Winfrey Show.

In the mid-2000s, Oprah was the number one afternoon talk show host on one of the most famous television shows in the United States (and possibly the world), but she just wasn’t on my radar. I became aware, however, that there were lots of women who stopped everything to watch her; among them was my close friend and neighbor, April, and my mother-in-law, Ales. Almost every day my neighbor would relay stories from the show to me.

I can actually pinpoint when it occurred to me that my brand ECOBAGS had to be featured on Oprah. It was 2006. Al Gore was talking about climate change on the national stage; hormone-free milk, Whole Foods Market, and organic everything were getting ...

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