Chapter 4. Can Creativity Be Learned?

Many of us have several ideas that we’d like to make real. Some of these ideas might have come to us after we worked on specific projects, or might be based on some research that we have carried out. Some ideas might have been a sudden spark inspired by an apple falling from a tree (hopefully not a MacBook Air!). Many people think that being an innovator and generating new ideas are natural gifts or talents: you either have it or you don’t. The truth is, even if you think you’re not creative, you can learn how to be.

Some people say that in order to innovate we don’t need new ideas, we just need to stop thinking of the old ones. But where do “new” ideas come from? How can we be creative? Sitting under a ...

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