November 2012
Intermediate to advanced
176 pages
5h 26m
English

“The greatest difficulty in the world is not for people to accept new ideas, but to make them forget their old ideas.”
—John Maynard Keynes
In This Chapter
Jeff Immelt has been the CEO of the General Electric Company since 2002. When Immelt took over, he believed GE was becoming a boring place to work, and that GE’s managers were afraid to take risks. Soon after taking charge, Immelt took a radical step. “We had to have some way to pull ideas out of the pile,” he said, “make sure they ...