Chapter 3. The Link Between Rewards and Business Objectives

“IF YOU BUILD IT, THEY WILL COME.” Thinking back to this famous line from the movie Field of Dreams, you may recall that the baseball field Ray Kinsella built in Iowa became a magnet for the old and the young, the living and the dead, with a love for the game. Building the field was Ray Kinsella’s way of fulfilling his dream of watching the baseball greats in action. He built it; they came; and his dream came true.

We may be stretching the analogy a bit, but we think it’s much the same for an organization. Its founders or leaders had visions: Build a company that will go where we want it to go and the customers will take us there. Accordingly, they set out to build the best organization ...

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