Chapter 5. Getting Employee Commitment with “Total Rewards”

ALTHOUGH MANY ORGANIZATIONS BOAST that their people are their most important assets, a good many fail to act as though they believe it. In fact, an organization’s people are its best competitive advantage. Strategies, business models, products, and services can all be readily copied, but it’s much harder for competitors to replicate the talent and engagement of employees working together for competitive advantage. That’s why human capital helps a business distinguish itself from the competition.

Herb Kelleher, founder of Southwest Airlines, attributes his airline’s consistently strong performance to its unique culture. “It’s the intangibles that are the hardest things for a competitor ...

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