In the Selecting step, consider what you write. Remember to select a topic that interests you. When writers “own” (have vital interest in) their writing, they create a much better product. Compare a rented home to one that is owned: The difference is obvious. Ownership evokes pride. If you have a personal investment in something, generally you’ll work harder to do a better job. So it is with writing.
Now, we all have to write about things that aren’t at the top of our “ownership list.” It’s hard to feel a deep sense of ownership when you write a memo about vacation leave times for the department, unless, of course, you need to convince the boss to let you go. But other memos may mean a lot to you: new ideas for capital expansion, thoughts ...
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