COLLECTING

First, consider how much information you’ve collected over the years. If you are 25 years old, you’ve collected information for at least 25 years. You have read, talked, touched, tasted, smelled, heard, and seen a lot, piling up experiences and storing this information deep within your brain. All these bits of information may not readily surface in your conscious brain, but they do float somewhere in that great reservoir: your subconscious.

For the sake of illustration, think of your brain as an iceberg, with only its tip jutting above the surface of the water. Below the surface lies a massive, unseen base. The portion above the waterline represents our conscious brain. Your subconscious is like the massive base below the water level—out ...

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