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II. The ABCs ofStrategic Management

The accompanying model and chart shows that Strategic Thinking is composed of four distinct phases (A, B, C, D) and a fifth element, E (the Environment). We call these the ABCs of Strategic Management. The reason for this is that any system (and especially an organization) can be described by four main phases (see following figure). This is because systems are made up of a set of components that work together for the overall objective of the whole (output).

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A system is defined as a series of inputs (Phase ...

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