V. Phase C:From Assessment to Strategy

Phase C: Converting Strategy to Operations (The Input to Act)

“If you don’t know where you’re going, any road will get you there.”

This phase of the 21st Century Strategic and Business Planning Model takes stock of current conditions and establishes core strategies as the organizing framework to guide the rest of the Cascade of Planning—from strategic to operational to the individual levels.


This step is where internal and external analyses (Strengths, Weaknesses, Opportunities, and Threats—SWOTs) are conducted. ...

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