2

Developing a Compelling Recruiting Message

RECRUITING IS JUST LIKE SALES. The first step is to develop a “sales” message compelling enough to attract a large applicant pool. The problem is, many employers offer nothing more than the same long-term career opportunities they’ve been offering for decades, and so their message falls flat. Today, the rewards of the old-fashioned career path—advancement in the organization’s hierarchy, six-month reviews, annual raises, and other standard benefits—are simply not enough to attract the best talent. Such rewards are merely the threshold test: the cost of getting potential employees to consider you as a potential employer.

Brand yourself as employer. Take the example of the United States Marine Corps, ...

Get The Manager's Pocket Guide to Recruiting the Workforce of the Future now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.