4

Selecting For Skill and Performance

THE BIGGEST PROBLEM WITH SELECTION PRACTICES in today’s tight labor market is that employers are so desperate to hire people, the only selection criterion is “Do you have a pulse?” The goal of developing a compelling recruiting message and running an effective recruiting campaign is to attract an applicant pool large enough to let you be selective. Don’t sell applicants all the way in the door; rather, sell them all the way up to the door. Then you can “select out” the candidates who don’t fit your needs and “select in” the ones who do.

In the workplace of the past, the key to selection was identifying good prospects for long-term employment: Will this person join the corporate family, hitch his or her ...

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