CHAPTER 1

The Importance of Motivation

The purpose of this book is to provide managers with helpful tools and techniques for creating and maintaining an environment where employees can perform at their highest level of motivation. Motivated employees are significantly more productive than discouraged employees, and productive employees are essential to management success. Doesn’t everyone want to work in a place that is fun, energized, and motivating?

Let’s define motivation for the sake of clarity. In the dictionary, motivation is a word that seems to defy definition. Webster’s defines motivation as: The act or process of motivating; the condition of being motivated. In order to get a better understanding of the word, we need to define the word ...

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