The Benefits of a Motivating Environment

Many managers are hard driving and very practical. They will say, “Give me a business reason to do this motivation stuff.” The reality is that motivation is the absolute key to driving productivity and increasing profit. Just ask companies like Southwest Airlines.

Consider these facts as outlined in a survey of the nonmanagerial workforce in the United States, conducted in 1983 by the Public Agenda Forum:

•   Less than one in four U.S. workers is working at full potential.

•   Half of the workers surveyed said they did not put any effort into their job beyond what was required to hold it.

•   Seventy-five percent responded that they could be significantly more effective in their jobs than they are.

•    ...

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