Positioning Your Training as a “Win”
One way to make training much more effective is to make sure that it is positioned properly. Most companies do not seem to pay attention to the way the program is described to participants who are going to be attending. Let me give you a few examples.
I once went to Queens, New York, to conduct a training session for a company with an outside sales force. I arrived that morning quite excited about doing the training. The group was somewhat resistant in the morning, and I couldn’t understand why. During a break, one of the participants said to me, “Well, we weren’t too thrilled today about coming to the session.” When I asked her why, she explained that she received a letter from her boss saying that everyone ...
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