The First Step in Innovation

What is the first step in the process of innovation? This question is worth 80% of your grade.

•    Brainstorming? Wrong.

•    Asking the customer? Wrong.

•    Having a brilliant idea? Close, but wrong.

•    Setting up a manufacturing site in China? Wrong.

Okay, the right answers include all of the following: forget, unlearn, destroy, dismantle, and undo creatively. Huh? Yes, you heard me. To innovate, you must get rid of the old.

An old story goes like this. An intelligent, rich man visited a wise eastern guru. “I want to be your student,” he told the guru. “People have said that you are very wise.” The man went on to tell the guru about all of his accomplishments. The guru looked at him thoughtfully. He offered ...

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