Are all of the best and brightest research and development people employed at your organization? Could there be excellent people elsewhere? Organizations across the country have been asking those questions in recent years and have begun to look outside their hallowed walls for solutions. Proctor and Gamble, the innovative consumer goods company in Cincinnati, stated recently that 50% of their new products will come from external sources.
Consider this story from Wikinomics, by Dan Tapscott. In the 1990s, a gold mining company in Canada had fallen on bad times. Its CEO took a sabbatical and spent part of it at MIT where he heard about Linux, the open source software operating system. He wondered whether open sourcing might ...
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