The Manager's Pocket Guide to Innovation

Examples of Creative Collaboration

Creative collaboration is the best path toward innovation. We are all smarter, more creative, and more resourceful than any of one of us. We must evolve from our individualistic culture into more of a collective culture where we can work together more creatively and more effectively. Here are some examples of creative collaboration:

Ideo. The “deep dive” process of the design company Ideo is a good example of creative collaboration. Their diverse group of product designers works with problems or opportunities through a series of steps similar to the ones spelled out in the “Fast Prototyping” section of this book. Their playful office space is filled with materials and mechanisms which might be used on the next ...