Some Rules of the Mega Thinking and Planning Road1

1.   Professionals are responsible for not only what they do, but also the consequences of what they deliver. Results and value added are the coin of the professional realm. If you—or anyone else—do less than deliver useful results, there is an ethics problem.

Application guides: (a) Act as if you will read about what you did and accomplished in tomorrow’s newspaper2 or act as if you had to appear in court tomorrow and prove—using the strict rules of scientific and evaluative evidence—that what you did and delivered was effective; (b) never do anything simply for the money or to please someone else if you know what you are doing will not achieve the goal; and (c) continually improve. Use performance ...

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