CHAPTER 3
Managing by Analytics
Numbers are frightening. Working outside the comfort of your functional organization is frightening. So asking individuals to come together, use numbers to communicate, and achieve complete alignment of their plans with all other departments is very frightening.
Analytics resolve differences of opinion but are often seen as dispassionate. A behavior change is required to make analytics less frightening and even sought after. I have found that people will change their behavior if a consistent and well-reasoned approach is designed. One essential element in the process of accomplishing the behavioral change is to make the analytics standard and familiar month to month. Albert Einstein once said, “It is easy to make ...
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