July 2011
Beginner to intermediate
516 pages
17h 12m
English
Content preview from The Marketer's Handbook: Reassessing Marketing Techniques for Modern BusinessBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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INNOVATION MANAGEMENT
Application: New Revenues, New Products and Services, New Strategies
The Concept
Innovation is a management process, the mechanism by which an organization captures, cultivates, and exploits initiatives. It is different from creativity itself which is the source of initial insight or ideas on which innovative new offers are founded. Traditionally, people have thought that there is a need to innovate in offerings, process, and market. There are, though, well researched projects and many anecdotal stories about the need to bring innovation to many aspects of businesses. They suggest that innovation in functions like strategy, governance, management, NPD/NSD, operations, marketing, and sales is vital in fast changing markets; that sclerosis can destroy value.
Creativity and innovation are particularly vital to a firm that needs to bring a range of new products and services to market. In fact, some researchers suggest that the ability to innovate new products and services is the key to survival for some companies operating in a number of mature or fast changing markets. In the 2010 results of McKinsey’s annual innovation survey of senior executives, for instance, 84% said that innovation was either very or extremely important to the growth of their companies (McKinsey Quarterly, July 2010).
In recent years a number of businesses have adopted successful methods of ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.