About the Author
Paul Roetzer (@PaulRoetzer) is founder and CEO of PR 20/20 (@pr2020), an inbound marketing agency filled with modern marketers immersed in technology and obsessed with producing results. The agency's team runs integrated campaigns that build brand, generate leads, convert sales, and increase loyalty.
PR 20/20 was the first firm in HubSpot's certified Agency Partner program, which now includes more than 1,500 agencies worldwide. Roetzer's first book, The Marketing Agency Blueprint (John Wiley & Sons, 2012), serves as a guide for building tech-savvy, hybrid marketing agencies.
Roetzer frequently speaks at national and international events on the topics of agency management, content marketing, inbound marketing, marketing measurement and performance, public relations, social media, and strategy. He is the creator of Marketing Agency Insider (@agencyin), the hub for a more open and collaborative agency ecosystem, and Marketing Score (@MKTScore), a free online assessment tool and marketing intelligence engine. He also regularly contributes to the PR 20/20 blog at www.PR2020.com.
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