The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success

Introduction

UNDERPREPARED AND UNDERPERFORMING

The marketing industry is advancing at an unprecedented rate, creating seemingly insurmountable gaps in marketing talent, technology, and strategy.

At a time when marketers face increasing pressure to measure the return on investment (ROI) of their campaigns and connect every dollar spent to bottom-line results, they are largely underprepared and underperforming.

According to Adobe's 2013 report “Digital Distress: What Keeps Marketers Up at Night?,” 68 percent of marketing professionals feel more pressure to show return on marketing spend, while only 40 percent think their company's marketing is effective. A mere nine percent strongly agree with the statement, “I know our digital marketing is working.”¹

But with obstacles come opportunities.

Marketing technology has changed the game. Organizations of all sizes have access to the tools and knowledge needed to grow more efficiently and intelligently, to outthink, rather than outspend, the competition.

The marketers who will redefine the industry in the coming months and years and be in high demand take a technical, scientific approach.

Marketing is now, as it has always been, an art form. But the next generation of marketers understands it can be so much more. These innovators are rewriting what is possible when the art and science of marketing collide.

BUILD A PERFORMANCE-DRIVEN ORGANIZATION

The Marketing Performance Blueprint presents the processes, technologies, and strategies ...